Balsam was founded to help highlight the local small businesses in Western North Carolina.

Balsam started by photographing my husband’s woodworking business. I thought it important to show current and potential clients the level of attention, detail, and passion he brought to each piece he built, so that is what I captured. I soon began photographing for a handful of local small businesses in the area and Balsam began to take shape.

The ability to work with and help tell the story of these artisans and craftsmen is truly rewarding. Western North Carolina has a multitude of talents and passions right in its backyard.